18 Sep 2015
blog

What Makes A Financial Website Successful?

At one time, the internet appeared to offer all organisations a simple proposition: email connectivity and a clickable presence in the form of a website. Today, web presence has rapidly evolved with interactive content and the ability to deliver transactional experiences – or e-commerce. Migrating services online helps business reduce costs, while customers benefit from the convenience and autonomy of self-service.

Financial services are faced with the challenge of delivering their customers with an online experience that goes far beyond just a website.

Financial services sites are absolutely competitive. They are really trying to drive people online. The self-service model is being taken seriously so they want to make sure their sites are available, responsive and allow users to do as many things as possible.

Though, many have shown an overall poor performance. The top reasons for failure were as follows: company websites make browsing too difficult; content missing, repeated and

poorly worded; and site search doesn’t work for typical tasks.

Here are three factors for a successful online financial service site which keeps users engaged and displays great use of technology while still delivers company’s messages clearly and effectively:

  • Customer experience, which includes the impression the homepage and overall design style give the customers, their satisfaction when they interact with the site and perform tasks.
  • Best practices, such as ease of use, quality, availability and security – site managers must be compliant with data laws requiring them to protect customer information and the integrity of customer accounts.
  • Service-level, which looks at responsiveness and reliability of websites – scores them on how quickly they respond to user commands and such factors as average downtime.

Financial services must tie these three factors together – customer experience, best practices and reliability/responsiveness – to have an effective web presence. They can’t go hard into one particular area and ignore the others. They have to understand what’s available versus their competitors, what consumers think of their sites versus competitors’ and how their sites are performing.

09 Sep 2015
blog2

How To Choose The Best Theme For My Business?

Building a beautiful website for your business begins with choosing a theme — a design that controls page layout, widget areas, and default style. Selecting Polygon for your business website can feel overwhelming, but you can make it easier by focusing on these three questions.

What Am I Publishing on My Website?
Draft a visual map of your website to help you plan your site structure and decide what you want your homepage to look like. Will your homepage contain static information about your business like a welcome message and business hours or do you want to showcase your latest blog content?

What Features Do I Need?
Are you building a restaurant website, a landing page for your hotel, a corporate blog, or something completely different? Depending on your business, you may need website features exclusive to certain themes.

What Look and Feel Do I Want for My Website?
You can filter themes by style and color if you have a specific look in mind or need to match a brand logo. While most themes can be tweaked with custom headers and background colors, Custom Design unlocks next-level customization.

Think back to the content you expect to publish on your site. Do you need a design that showcases photos? If so, choose a portfolio site or a design that makes the most of high-resolution photos. Perhaps photography plays a small role in your website design. If so, avoid themes that only look good with a lot of photos.

09 Sep 2015
post-02

What make a brand successful?

Branding is a way to distinguish your product or service from the rest of market and create a perceived value in the mind of potential customers. For example, in the car world, the Mercedes brand creates different expectations than the Kia brand. However, branding is also important for small businesses that want to stand out in the market, and the keys to successful branding include knowing your target customers and making all your decisions with a focus on what’s important to them.

Define your customers

The first key to successful branding is to define the types of customers you want to attract. Moms with toddlers or women without children? Men who like drag racing or those who prefer quiet afternoons in nature? Health-conscious individuals or those who don’t know a carrot from a turnip? Make a list of all the types of customers you want your business to attract. Volvo built its brand on attracting people concerned with auto safety.

Study Your Customers

Find out what is important to the customers you want to attract. If you already have some customers, you can survey them. Otherwise, look at demographic information and other studies done that provide information about your target customers. Once you know what’s important to your target customers, choose the three or four outcomes that are the most important to your ideal customer.

Be Consistent with Your Brand Position

Using the three or four outcomes you defined, create a brand position that describes what your business does and for whom, the unique value your business offers and how this value is different from the competition, and the benefits the customer gets from your product or service. Also, decide on the one most important thing that your business always promises to deliver to customers. Consistently make all your decisions based on this brand promise and your brand position.

Create the Elements of Your Brand

Create a brand personality — traits you want your business known for — and, if you have an established business, a brand story that shows how your business’ history adds value and credibility to the brand. Also, create the physical elements that make up the brand, including your logo, business tagline, colors, fonts, imagery and other physical elements used in marketing and presenting your brand. These physical brand associations should reflect your brand promise and all your brand traits, and also support your brand position.

Market Your Brand

According to Dan Coughin, president of the Coughlin Co., “The key to branding is reminding the customer of what you want them to remember about your brand,” and he says every contact (including marketing efforts) you have with current or potential customers must reinforce your brand.

09 Sep 2015
post-03

New design trends

Looking for a website refresh and don’t know where to start? Some of the trendiest elements in web design right now are fun aesthetically and pretty easy to use.

Adding a trendy feature to your current design, or new build, can help create a modern vibe that can help drive visitors to your site. And what’s particularly nice about this tri of trends is that you can use them with existing elements, color and typography palettes and branding.

Here’s what’s trending in design this month:

1. Duotone color schemes

Duotone color palettes have been around for a long time, but the recent take adds a color wash effect to a duotone gradient for a full-screen, high impact effect. It’s something that trended out in a major way with flat design, but thanks to stunning usage by Spotify duotone is back.

So what exactly is duotone?

It is the use of two colors to form a palette. In the most basic form, duotone is a complementary combination from the color wheel. In more complex uses, designers are using all kinds of color combinations and breaking the rules with pairings.

Most of the duotone effects feature a brightly-colored overlay on top of an image. The duotone effect highlights darks and lights and creates visual impact with stunning color. Spotify uses it in a great way to make standard artist photos that you’ve likely seen dozens of times look just different enough to be attention grabbing.

It’s a technique that you can use in a variety of ways. It works with almost any design concept and can be used as a full-screen element, such as many of the examples above, to create dominant art. It can also be used to create an interesting background, to accent user interface elements or to help add emphasis to a specific part of the design. Duotone works best when used for a single design element. The technique can be overpowering and should be used in moderation.

2. Spilt-screen design

Websites featuring a split-screen design are growing exponentially. The design technique features two panels of content side-by-side. Most of these concepts use a symmetrical outline so that each side of the screen has the same size and shape.

The result is a cool, dual content experience on desktop computers and (when coded properly) a great screen-by-screen experience on smaller devices, where the panels collapse and are stacked scrolling elements.

The design opportunities with the split-screen trend are limitless—half and half splits, splits with cards or grid-style elements, a subtle split and the list goes on. Each side of the design can also drive users to different types of content and help you glean valuable user analytics about the type of content that people want to see and click on.

Split-screen designs are user-friendly, work well in responsive frameworks and don’t overpower other design techniques that you might want to use.

Here are a few ways to split the screen effectively:

  • Pair color and typography when you don’t have strong visuals.
  • Focus the attention of the user with left to right movement that results in an action.
  • Use color blocking to split the screen and give your message plenty of room while increasing readability.
  • Think of a split-screen as oversized cards. Stack container elements in a mosaic or masonry style pattern to showcase different pieces of content.
  • Keep each “screen” simple. The trick to this design concept is the split screen. A minimal style can help add emphasis to the content therein.

3. Typography in a shared space

This is one of those trends you almost have to see, to understand: typography is extending into shared spaces in the design. Look at most websites and there are images and backgrounds and type. Elements are either made together, such as type on an image, or they are completely separated.

More designers are breaking out of that format and creating projects where type extends into the spaces of other elements. It’s interesting and fun to look at.

It can also be a challenge to create, because of concerns about readability.

The technique works best with simple typography, such as a medium-stroke sans serif. Text should have plenty of contrast to stand out from the background and any elements it crosses into or across. For this reason, most of the designs using this technique use white or black lettering.

Text also needs to have some size for this to work. Almost as important as color contrast, is contrast in size and space. You also have to take special care in how the text moves with different screen sizes or breakpoints so that letters do not cover areas of the image that are vital to your message.

Conclusion

While a lot of design trends come and go almost as fast as you start to recognize them, the ones that stick around often work well with other time-tested techniques. That’s what stands out the most about this trio of modern styles. Each can be worked into a layout for a touch of newness. These techniques are fairly easy to implement (and remove later) without destroying your entire aesthetic.

Try one of these techniques for a visual refresh. Think about getting out of your comfort zone a bit with bold color choices or a change just to your homepage. Or go a little more bold and try a combination of trendy techniques for a design that really stands out.

[From http://www.webdesignerdepot.com/]

 

09 Sep 2015

Daily Inspiration

On autumn weekends with good weather you can almost experience caravans of people marching over the grandiose lookout balconies between the Dolomites and the Tauern and filling the mountain lodges to capacity. But very few people have the idea of turning the perspective around and approaching the Carnic ridge for once from the valley side. And that is something that is certainly worthwhile.
It is no coincidence that at Heinfels in the valley of Drau, which is called Pustertal here, there stands an ancient castle that still appears to be fortified. It guards the entrance to two valleys: the Villgratental and the Tyrolean Gailtal. The latter is quite hidden, as it begins with a terrain level high above the valley floor of the river Drau. There is a climb of several hundred metres on a serpentine road before reaching the community of Kartitsch, with the prettily shaped tower of the St. Leonhard parish church. From the enclosure wall of the cemetery you can enjoy a distant view to the west into the Pustertal, which here runs in a strikingly straight line. The reason for this is a distinct geological line, the “peri-adriatic seam“. This frontier line leaves the Pustertal in Kartitsch and follows the Tyrolean Gailtal, which to the east of the Kartitscher Sattel is called the Tilliacher Tal, and then further east beyond the federal border with Carinthia again changes its name, and for the next 20 kilometres goes under the name of Lesachtal. At Kötschach-Mauthen the name of the valley changes again, confusingly back to Gailtal, which at Villach at last flows into the Drau.
Viewed from above, the Gail or Lesachtal also runs in a straight line. There is a clear distinction in appearance between the northern and southern sides of the valley. N ons side the gentle foothills of the Lienzer Dolomites, with its wide alp areas, on the other side the rocky contours of the Carnic ridge towering above thick mountain forest and marking the state border with Italy.
In Kartitsch we are already 1.350 m above sea level, the area is one of the highest situated valleys in East Tyrol, which itself is at high altitude.
Some 200 m higher the Kartitscher Sattel is reached, from where you can look down onto Obertilliach and Untertilliach.
“Golzentipp“ is the name of the local mountain in this area. A perfect vantage point with a grandiose panorama view, encompassing the Hohen Tauern and the Schober group of mountains, the Lienzer Dolomites, the Carnic Alps, the Sextener Dolomites and far into the Pustertal. The chances are good that the view can also be enjoyed, as testified by the many years of meteorological records taken in this region, showing an above-average number of sunny days.
Fans of high rocky cliffs will prefer the south side of the valley and head for one of the many side valleys of the Carnic ridge. Pfannspitze, Großer Kinigat, Porze, Cima Manzon, Gamskofel, Hochspitz, Steinkarspitz – between the Obstanser See and the Luggauer Scharte there are countless opportunities to test your stamina and alpine abilities in the midst of grandiose mountain scenery.
[From mountainvillages.at]

07 Sep 2015
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21 Aug 2015

Video

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise matic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road.

21 Aug 2015

Follow your passion, be prepared to work hard and sacrifice, and, above all, don’t let anyone limit your dreams.

Quote

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise matic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road.

21 Aug 2015

Gallery

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise matic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road.

21 Aug 2015

No image

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise matic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road.